Rakuten offers a unique approach to affiliate commission structures, which fall into three main categories:

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Rakuten, a prominent cashback platform, incentivizes consumers by offering money back on purchases made through its affiliate marketing website. This platform has rapidly gained popularity, boasting an average of 37 million active users in Q2 FY2022, marking an 11.3% year-over-year increase. Notably, Rakuten holds the third-largest market share among affiliate networks, commanding 7.16% of the market.

Functioning as an intermediary, the Rakuten affiliate network connects brands (advertisers or merchants), affiliate marketers (publishers), and consumers. With over 150,000 publishers in its network, Rakuten has facilitated product promotions that led to more than 200 million completed orders across various sectors including luxury and technology.

Rakuten offers a unique approach to affiliate commission structures, which fall into three main categories:

  1. Dynamic Commissions: Customized commission rates that fluctuate by category or customer status. Brands may set higher percentages for specific product categories or for affiliates capturing new customers versus loyal, returning ones.

  2. Coupon Commissions: Brands define rules for affiliates offering coupon codes, specifying usage conditions and product applicability. This structure may include higher commissions for coupons compared to standard affiliate links, or vice versa.

  3. Multi-touch Commissions: Rewarding the first-click marketing attribution in the user's journey toward making a purchase. Some brands may provide exclusive offers to top-performing affiliates known for early engagement in the conversion process.

Key Affiliate Program Details:

  • Commission Rate: Varies based on individual advertiser commission rates and the chosen commission structure.
  • Payment Schedule: Advertisers are required to settle invoices by the end of each month. Payment to Rakuten is due within 30 days, with affiliate payouts occurring the following week. To receive payment, affiliates must accumulate a minimum of $50 in commissions.
  • Payment Methods: Affiliates have the option of receiving payments via direct deposit, PayPal, or check.
  • Cookie Duration: Varies among advertisers, determining the timeframe in which affiliate referrals are credited.

Rakuten's diverse commission structures and wide-ranging affiliate partnerships make it an attractive platform for marketers seeking varied and potentially lucrative earning opportunities through affiliate marketing.

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