Vitoblue Pty Ltd: Marketing Budget Allocation for 2024

1. Overview:

The table below outlines the strategic allocation of the R100,000 investment towards different aspects of Vitoblue Pty Ltd's marketing strategy for 2024.

2. Budget Allocation Table:

Initiative	Budget Allocation (R)	Details
Physical Store Establishment	R30,000	Location, Setup, Branding, Initial Inventory
Google Ads Campaign	R40,000	Ad Spend, Copywriting, Design, Analytics Tools
Website & Online Presence Enhancement	R20,000	Website Development, Ad Monetization, SEO, Content
Team Development & Training	R10,000	Recruitment, Training Programs

3. Strategy Details:

a. Physical Store Establishment:

• Objective: Establish a physical presence in Kraaifonten to enhance accessibility and engagement.
• Details: Invest in location, setup, branding, and initial inventory.

b. Google Ads Campaign:

• Objective: Increase online visibility and drive traffic through targeted Google Ads.
• Details: Allocate funds for ad spend, professional content creation, and analytics tools.

c. Website & Online Presence Enhancement:

• Objective: Optimize the website and leverage online platforms for increased traffic and ad revenue.
• Details: Invest in website development, SEO, ad monetization, and quality content creation.

d. Team Development & Training:

• Objective: Build a skilled and motivated team capable of enhancing sales and service delivery.
• Details: Budget for recruitment expenses and training programs.

4. Expected Outcomes:

• Sales Growth: Anticipate significant revenue increase from online and physical store sales.
• Brand Recognition: Measure enhanced visibility through various online metrics and customer feedback.
• ROI: Target a favorable return on investment, aiming for increased sales and brand equity.

5. Conclusion:

The allocated budget focuses on a holistic approach, covering physical presence, online marketing, and team enhancement. This strategy aims to position Vitoblue Pty Ltd for accelerated growth and increased market presence in 2024.

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